While it’s true that HEVC-compatible playback is scarce right now, market saturation with HEVC-compatible iOS devices will inevitably drive developers to adopt the new codec. iOS 11’s HEVC will eventually lead to the development of HEVC support in apps and playback hardware. And let’s be honest - because it’s Apple, everyone is actually paying attention now. Although not the first mobile phone to support HEVC (Samsung’s Galaxy S4 achieved this in 2014), Apple’s strategic implementation comes at a moment where file sizes are growing too big for the average consumer and the market is ripe for an effective solution. In addition, we’ve included two exciting Teradek announcements at the bottom as well.Īs probably the #1 industry leader in consumer tech, Apple is making a big splash in the video ecosystem with HEVC video encoding/decoding. So what does Apple’s implementation mean for mobile video? Let’s look at 5 reasons why HEVC in Apple’s new OS is bigger than we think.
With HEVC now officially available on all newer iOS devices, you can bet that this will be huge for the video world. This means apps, social media video sharing platforms and even non-Apple devices will start embracing the new codec. As handsets gradually become the predominant channel for video consumption, industry developers in the mobile space will begin focusing on adopting the new codec. So what does this mean for the video world? In the short term, not much! Dan Rayburn of Streaming Media wrote in his post that widespread HEVC support won’t be achieved without major industry shifts towards HEVC like streaming servers, transcoders and compatible hardware, and currently market adoption is moving at snail’s pace.īut that doesn’t mean we can’t predict how this will affect the video market. Since September 19, all iPhone 7 and up (and 2017 iPad Pros) can now fully deliver and receive video in the H.265 codec - a step up from H.264 that has been used since the very first iPhone was released.
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iOS 11, High Sierra, Apple TV 4K, iPhone 8 and iPhone X - every update to Apple technology has the industry going berserk over how the tech giant is once again pushing the boundaries on what’s achievable.īut for us in the video world, the most notable release was iOS 11 and High Sierra’s support for HEVC encoding and decoding in all compatible devices. These past months have seen enough Apple announcements and releases to make every Apple fanboy in the world (including us) giddy with excitement.
But with people consuming more multimedia on mobile now than ever before, we wanted to take a look at how HEVC will influence the direction of video on mobile devices specifically. In our previous post 4 Reasons Why HEVC (H.265) Matters and How You Can Start Using It Now, we discussed how HEVC is going to make streaming video much more efficient.
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